Even in the depths of winter, it’s important not to lose sight of the challenges that breweries face during the busier months. With warmer weather comes increased sales, increased traffic through your taproom, and an entire season of festivals and farmers markets that you’re going to require staff for.
“The summer of 2023 is going to look a lot more like the summer of 2019 than last year’s,” according to Ian Wallace, Co-op Coordinator at the University of Guelph. “If you need young talent, we have students that can fill that role.”
The University of Guelph’s Co-operative Education program is part of their Experiential Learning Hub and provides employers access to students from nearly 60 separate disciplines, many of which are a great fit for Ontario’s breweries.
Take, for example, the Food Science program, which is tailored to provide students with the skills they need in order to excel in Quality Assurance, Quality Control, Sensory Analysis, Research and Development. An extra set of hands in the lab is exactly the kind of thing you need going into the summer production season.
Or, if you’re looking for something a little more public facing, why not a commerce student from the Marketing Management, Food and Agricultural Business, or Sport and Event Management programs? They’d be perfect as a Brand Ambassador at events explaining your beer or helping out with trade marketing.
“We want employers to see that this is how young people learn about sectors of the economy they had no idea they might experience. Not only are you recruiting a student, you’re recruiting a craft beer lover for life, especially because of the passion they see in their colleagues,” said Wallace. “Our students are enthusiastic, eager to learn, and highly teachable.”
The entire purpose of the University of Guelph’s Experiential Learning Hub is to provide graduates and employees with a mutually beneficial situation that ensures a great fit. If that sounds like a winning formula for your brewery, you should get in touch with the Co-operative Education department today or email them for more information at firstname.lastname@example.org
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University of Guelph’s Experiential Learning Hub